I was contracted to salvage the 300K project, however, in doing so, we grew it into an 8MM contract for the agency. I wrote the strategies, designed the Ux, assessed the vendors and existing processes, developed the respective migration plans and built the prototypes.

They were expanding globally and needed flexible partners to assist in short-term needs as well as long-term plans. Our primary goal was to maintain the brand integrity and personality as it underwent an explosive period of growth.

I was the sole designer on the Stand Up to Cancer site which has now become the most successful cancer fundraising site to date. In particular, the application called "The Constellation" is my favorite element of the whole site. While it can use some updating, it has been exceedingly successful, receiving national news coverage by Katie Couric years after its launch as a result of said success. The site, its community and particularly the Constellation succeeded in the difficult task of creating of community as well as intimacy around fundraising for cancer.

With a limited budget, a tight timeline and a few, highly-targeted areas; we created a memorable and fun experience that even the Narwhals seemed to enjoy.

Initially targeting the Lower East Side of NYC, we created a mobile scavenger hunt. In order for participants to move on to the next location, they had to find the QR code in order to proceed. It became a traveling, and growing, party.

We targeted "underground" bars and exclusive places, As the Reyka expansion into the US was partly predicated on the success of our endeavor, failure was not an option we entertained.

Reyka is now found throughout most of North America and I am proud to have been a part of that expansion.