Experiences that evolve create relationships that endure.

Keep it human.

I create human-centered experiences that make a difference in people's lives. Great design can make the world a better place, and I am committed to using my skills to that end.

With a proven track record in leading, collaborating with, and managing teams of designers, researchers, and engineers, I leverage my strategic and analytical skills, combined with research and design methodologies to build and maintain strong, collaborative relationships with stakeholders.

  • Establish XD vision and strategy

  • Coordinate cross-functional teams for relevant, multi-channel experiences, campaigns and activations.

  • Build and manage high-performing teams comprised of researchers, content strategists, and designers

  • Partner with stakeholders, product managers, engineers, and media partners to ensure excellence

Case studies.

  • An agency was on the verge of failing a 300K design project. The site, reservations, and other revenue-driving factors were at stake. I was contracted to salvage the digital footprint and renew the prestigious hotel brand account.

    I wrote the strategies, designed the Ux, assessed the vendors and existing processes, developed the respective migration plans and built the prototypes.

    As a direct result of digging deep into the strategic XD work performed, the account exploded into an 8MM contract for the agency.

  • This brewed beverage was expanding globally, and needed flexible partners to assist in short-term needs as well as long-term plans. Our primary goal was to maintain the brand integrity and personality as it underwent an explosive period of growth.

    We created a “Beer Bible” comprised of a series of playbooks that ensured brand integrity across all touch points, centered around integrating mindfully with local markets as we entered new places and spaces.

    These guides provided training, executional guidelines, and cultural considerations for each new market. They examined everything from social execution, to brewery interiors, to app-based bar games, and local festival engagements. This ensured brand consistency for all players involved and set the stage for a successful future.

  • I was the sole designer on the Stand Up to Cancer site, which has now become the most successful cancer fundraising site to date.

    In particular, the application called "The Constellation" is my favorite element of the entire site. It has been exceedingly successful, receiving national news coverage by Katie Couric years after its launch as a result of said success.

    The site, its community and particularly the Constellation succeeded in the difficult task of creating of community as well as intimacy around fundraising for cancer.

  • It started as an engagement to concept and design a VR app that would benefit people in palliative and hospice care.

    As patients enter this kind of care, the love they share with their families is vibrant. Observing this first-hand led to defining this challenge as figuring out ways to “create an app to permit patients and their loved ones to create new, shared memories.” Ask me about it if you want me to talk your ear off.

    Our approach defined the concept and the strategic roadmap, hired the design team and our POC was acquired by Microsoft.